Naturehike was founded in 2010, but company founder Jim has been engaged in product design in outdoor companies as early as 2004 and is a senior professional outdoor enthusiast. Because he deeply participated in outdoor activities, he was well aware of the criticisms made by outdoor enthusiasts about the outdoor products at that time, and constantly accumulated insights and experiences, such as how to make the products better and more comfortable to use.
Based on his understanding of outdoor sports and familiarity with the product supply chain, Jim founded Naturehike. From "making outdoor a way of life" to "returning to nature easily", Naturehike has developed rapidly around the world and gained more and more recognition, widely recognized by outdoor enthusiasts.
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